Strategic thinking to reach the goal

Over many years we gained experience that added value to our clients' ideas. We are working for both the public and the private sector. Two principles are leading in our work: effectiveness and determination to reach our goals.

Our experts offer support on the following:

o  Analysis of your initial situation. We have extensive experience in surveying and counting. More sophisticated market research techniques are deployed by our Market Research team that analyses the potential effectiveness of all kinds of bicycle promotion programmes that may consist of infrastructure improvements, financial incentives or improvement of the image of the bicycle

o  Assessment of your financial options, also taking into account national and international development programs

Where do we go from here? We also help our clients on the development of a full range cycling strategy with the objective to increase the share of cycling in the overall travel demand. Such a strategy focusses on the following issues:

o  How to establish an integrated transport system while securing a safe and comfortable cycling network amidst motorised transport?

o  How do I guarantee multimodality with cycling as a key mode of transport? What does it take to provide for a comfortable change from the bike to public transport, how can we organise the opportunity to take the bike onto public transport vehicles

o  How can the bike be made available to many? Bike sharing can be an interesting option. team red has developed and implemented this concept in both cities and tourist regions

o  How do I establish an integrated cycling promotion programme? Promoting cycling should consider the four E’s:

• Engineering: how to adapt the infrastructure for safe and comfortable cycling?
• Enforcement: how to secure safety by deploying targeted enforcement of traffic regulation?
• Education: the car drivers of the future have now just entered school. Or are they future cyclists? And what do car drivers know about cycling? Education is a key element in promoting cycling.
• Encouragement: you as the initiator of the cycling policy are aware of the fact that cycling is healthy, good for the environment and in many cases even the fastest mode of transport. But do your citizens know? How can we “sell” cycling as a fancy and modern mode of transport? This needs targeted marketing of your cycling product. We can do it for you!

An integrated cycling policy prepared by team red will cover all these issues. May we surprise you?