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Bicycle Tourism

Bicycle tourism is positioning itself as one of the most important tourist demand segments and it is expected to play a significant role in the economy. However, bicycle tourists are not alike: speed bicycle riders, mountain bikers, occasional riders, velocipede users place different demands on leisure services suppliers.

As a result, bicycle tourism's marketing must pursue to offer a great variety of suggestions, such as nature, landscape and cultural related topics, as well as sports therapy and endurance sports related ones. Nevertheless, it is expected that the marketing function and importance in this field will be gradually reduced thanks to the more and more well-known debate promoting emission-free and environmentally-friendly mobility.

Competences

  • Analysis of tourist destinations with market potential for bicycle tourism offers
  • Conceptual development of regional potentials in regard to bicycle tourism, taking into account the existing offer (intersection bicycle/train/bus, pick-up and transport possibilities, bicycle lending and lending system)
  • Definition of bicycle routes considering the tourism service chain (mobility offer, accommodation, restaurants, culture, events, landscape, …) and the defined target groups (value of the experience: landscape/culture, difficulty level, route arrangement), as well as data graphic processing of routes for purposes of target group marketing (cartography and GIS applications for navigation systems / Internet)
  • Design of innovative bicycle lending systems, analysis and calculation of business models, phase and logistic planning, support and controlling during implementation, political communication approaches
  • Market research, such as customer satisfaction rating and quality assessment by using Mystery Shopping

References

  • 2009 – 2012: Design, implementation and marketing of the bicycle lending system UsedomRad (Prize from BMVBS-Bundesministerium für Verkehr, Bau und Stadtentwicklung/German Ministry for Transport, Construction and Urban Development)
  • 2010: Bicycle tourism concept Ferropolis / Gräfenhainichen
  • 2010: Report about the implementation of the second Bicycle Account of the national government
  • Since 2007: Bicycle concepts for several cities (Grevesmühlen, Gräfenhainichen, Teterow)
  • 2008: Design and implementation of barrier-free paths in the Eggegebirge Natural Park
  • 2004: Planning of the long distance bicycle route Berlin-Usedom
LanguageTourismus  Tourism  

Contact

team red Deutschland GmbH
Almstadtstr. 7
10119 Berlin
Germany

You can contact us daily
from 9:00 AM to 5:00 PM

by phone:   +49 (0)30 138 986 35
or by email: info(at)team-red.net